- Mar 02, 2018
- John Salustri
REM 2018/19 President Don Wilkerson takes a look at the mission of rebranding in his February column for NREI (http://www.nreionline.com/property-management/rebranding-must-serve-larger-mission). In it, he points out that new logos and reworked corporate names are springing up nationally as marketers and decision-makers attempt to dress their companies or organizations in a new and more modern style. He cites a recent article in Forbes that called the new emphasis on corporate brand a nod to “the increasingly transparent and accessible world driven by social media.”moreLearn more