Course Description
We live in a world of skeptics. Prospects now trust the word of residents to help them decide if your community is the right fit. Learn about the evolution of trust over the past 20 years, how Google/local search engines reacted to this change, and how you can become a proactive, savvy marketer by leveraging trust marketing tactics.
Learning objectives:
- Learn how trust in brands and services has changed over the last 20 years
- Explore Google's reaction to this change and how reviews are on the rise as it relates to visibility in searches
- Leverage trust marketing & tactics - how to go on offense when it comes to your online reviews
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