3/13/2025
11 am PT / 12 pm MT / 1 pm CT / 2 pm ET
*approximate length: 45 minutes to 1 hour
Presenter: Paul McClain, Founder and Chief Marketing Advisor
Digital Marketing in multifamily changes at the drop of a dime, but the terminology and theory used to effectively manage these campaigns stays consistent. Join Paul McClain, Founder and Chief Marketing Advisor at AiinaT Brand Solutions for an informative session reviewing the types of digital campaigns, when to use them and how to create a marketing stack that meets the modern-day renter where they are. This webinar is perfect for anyone who is unfamiliar with digital marketing strategies and terminology.
Learning Objectives:
- Understand the types of digital campaigns available for multifamily communities
- Discover industry best practices and strategies to drive lead conversion
- Learn digital marketing terminology and understand how to relate these theories to your business operations
Paul McClain is a seasoned Multifamily Marketer with over 12 years of experience in leasing, sales and digital marketing. His decade-long experience overseeing marketing portfolios for vertically integrated and third-party clients makes him uniquely qualified to share his knowledge with others. He is well versed in the creation and execution of marketing strategies for new construction lease ups, active adult, conventional and affordable communities. He has earned his CAM and CAPS designation from the National Apartment Associations and serves as faculty for NAAEI.