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2016 REME Award Winner: Updating the Market Report

May 23, 2017 | IREM Staff

For two decades, Cushman & Wakefield NorthMarq’s bi-annual Compass Report has not only provided CRE market insights to the greater business community and media publications, but has also guided commercial real estate developers, owners/investors and occupiers in their decision-making processes as they investigate the Minneapolis-St. Paul market.

However in 2015 Cushman & Wakefield NorthMarq realized there needed to be a change. And the signature report’s redesign project is what won a 2016 REME Award for Corporate Innovation. While Compass had enjoyed consistently strong readership metrics for decades, the dense, text-heavy research report format had not changed since inception. A plan was created to focus on stronger visual communication, more succinct content and graphical organization of trends with supporting infographics. In turn, this content would lend itself to stronger impact on social media, email campaigns and blog posts.

A crisp new design for Compass was launched in the January 2016 issue. The new-look report has been adapted for use by top management and is continuously hailed as one of the company’s most successful marketing exercises to date. Building data is exhaustively compiled for the multi-tenant office, industrial, retail, medical office and other markets for each subscriber’s perusal. The typical subscriber has access to such information as individual building vacancy and net rates, but also more broad information such as historical vacancy by product type and/or submarket.

“Looking to the future, we realized that to keep our market-leading position on providing Twin Cities CRE market intelligence for our clients, we needed to redesign the report to resonate with today’s readers by using more visual storytelling, reduced text and easier-to-read narratives. We believe this project will continue to make an impact on the overall Twin Cities business community since its breaks down complex commercial real estate market intelligence and helps our clients create value, solve problems and seize market opportunities,” states Lisa Dongoske, EVP of Asset and Occupier Services, Cushman & Wakefield NorthMarq, AMO.

Learn more about Compass at northmarqcompass.com.

Does your company have an innovative corporate program or initiative? Get the recognition you deserve and submit for a 2017 REME Award by June 1!
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